So, about that email you sent. We know you’ve been checking your inbox for replies and the responses you’ve gotten haven’t been nearly as overwhelming as you were expecting.
The average American deletes almost half of the emails they receive. That’s a whopping 48%.
Okay, it may have been a bit of a longshot, but if you still haven’t received a reply, we have some good news. No reply doesn’t mean “no.”
This could be because your email simply got overlooked, or it could be a glaring indication that there’s a flaw in your outreach strategy.
Regardless of why your email has gone unanswered, creating a powerful follow up email can get your recruitment or sales goals back on track. Having a game plan for success and a clear objective that makes your company’s goal attainable can help turn your follow ups into success stories.
Read on to learn how you can send the best follow up email after no response.
Sending a Follow up Email After No Response
If you want to get a higher response rate on your cold emails, sending a great follow up is your best course of action.
If the prospect is someone you’ve interacted with before, this can be a great opportunity to create a unique and personalized email that gracefully reminds your elusive recipient of just why they’ll want to respond.
Studies show that using feeling words greatly impact your audience’s interest. These words are often referred to as “trigger words” because they create profound reactions in the reader.
These can be a great tool, but can ultimately hurt your chances if you use them in excess. Try to be as genuine as possible.
Great examples of trigger words can include: new, proven, because, now, today, and (most importantly) you.
“You” is especially important when creating an email, as it speaks directly to their needs. Using the prospects name is important too.
In the words of mogul Dale Carnegie, author of “How to Win Friends and Influence People,” “Names are the sweetest and most important sound in any language.”
Although Carnegie’s famous work was published in 1936, the wisdom of his insight still rings true in the internet age. Using the prospects name is especially powerful when coupled with trigger words.
These words are commonly used in advertising to solicit conversions from buyers. Trigger words, however, can be effectively used to engage specific individuals who may be an ideal match for your company.
A solid follow up email is also a great chance to correct any mistakes you may have made in your initial interaction and give your potential client the motivation they need to take action.
Determine the Objective for a Follow up Email After No Response
Having a clear objective is crucial when you’re soliciting the attention of a prospect. If you’re having trouble getting through to someone, chances are they’ve got a lot of emails to catch up on.
Your email should be friendly, but direct. Long emails can seem overwhelming and it’s likely that some of the important paragraphs you carefully articulated will be completely overlooked as they skim your message.
Make it easy for the prospect to see important information by limiting fluff and making sure to keep paragraphs short. Your objective should be evident so their response can be as short and easy.
Are you looking to set up a phone call? Is the recipient of your email a person of high value to your company? If so, are you prepared to tease some of the potential details of what your company would be willing to offer?
An example of these principles in action would be:
I reviewed some of the new materials that my team has put together and I believe our company can meet or beat any offer from any other company in the tri-state area. Let me know if you’re free Monday afternoon to chat.
Avoid Overused Jargon
Are you staring at your computer screen and wondering how to write a follow up email? Well, here’s a great way to start. If you’ve already begun a draft, examine your opening statement.
If your email starts with “Just following up,” go ahead and put that backspace key to work. Trite openers are never a great way to solicit a response, especially when your target is playing hard to get.
Avoid any impersonal openers that may seem old or tired. We guarantee that anyone worth working with has at least a dozen emails in their inbox that initiate contact with this overused phrase.
If the email recipient is someone you’ve had contact with before, it can be helpful to remind them of how you met. This can be amended to include details of your last discussion, if necessary.
Really enjoyed speaking with you at the Tampa conference. I loved your perspective on where the industry is headed. I think our company is really in line with your vision for innovation. I’ve had a chance to think about some of the things we discussed and have some great ideas. Let me know if you’re around to chat later this week.
Offer Something of Value
Tech mogul turned motivational speaker Gary Vaynerchuk has a lot to say when it comes to reaching out to potential clients or investors. After learning that he turned his father’s local liquor store into a $60m+ wine business, we were all ears.
The key, Vaynerchuk says, is offering something of value. Anyone you’re soliciting is likely being courted by many different businesses that offer something similar to your wares.
What makes you different? Well, the answer often lies in what your business can do for them.
This could mean offering heavy incentives to buyers or big perks to potential investors or job candidates. If you want to be the best choice, you have to figure out how to make your business their best option.
If you’re a recruiter, following up with a potential candidate could sound like this:
Just wanted to let you know that after my last email, I passed your resume on to my boss. He expressed a lot of interest in moving forward, so I wanted to talk to you about some of the specific benefits we’d we willing to offer if it looks like our company is a match for you.
Let me know what time is best to set up a call, we’d love to schedule a meeting with you as soon as possible.
If you’re a company that’s looking to recruit a social media influencer for a paid partnership, it could look like this:
I know you’ve been busy lately (We’ve been following your feed and that last video you published was hysterical) but I wanted to let you know that NoName Affiliates is still very interested in starting a paid partnership!
We’d love to offer you something that you can use to engage your fans, so in addition to creating our paid campaign together, we’d love to offer you a $250 gift certificate that you can give away to your followers.
Let me know if this is something you’d be interested in! We’d love to hop on a call to discuss the details.
Use Technology to Your Advantage
Another technique touted by Vaynerchuk is establishing a strong line of one on one communication. In Vaynerchuk’s case, this meant Skyping with anyone who had questions about the product.
You can use online video communication to your company’s advantage too. It’s far easier to ignore an email from someone who you’ve never had a face to face with than it is to ignore a message from one that you have.
If you can get your potential recruit or client to agree to a video conference, perhaps one designed to answer any potential questions they may have, you’re on the road to creating a relationship with the prospect.
Go With Your Gut
When writing a follow up, it’s important to consider any gut reaction you may have about the recipient. If you have any personal knowledge about the prospect that you can use, go for it.
If you don’t know the recipient personally, it can be helpful to do the due diligence necessary to create a voice you believe they will be responsive to. This can mean catering to generational values, like the “socially responsible” corporate values that resonate with millennials or company benefits that may appeal to recruits with children.
You can be as subtle as you like, but finding common ground is one of the best ways to endear yourself to the recipient. Shared interests or experience can open the doors to the beginning of an ideal exchange.
If you’re reviewing an email you’re almost ready to send, but it doesn’t quite feel right, don’t send it. No matter how many vacancies you need to fill, you’ll want to make sure your email doesn’t convey any of the desperation you may be feeling.
It’s important to entice a response with your message, but still leave enough room to make the recipient still feel motivated to give you their best offer.
Whether you’re selling a product or recruiting your company’s next star employee, it’s always a good idea to show gratitude. After all, the average employee receives 122 emails per day.
As is the case for cold-emailing, you are soliciting them. When the prospect reads (and hopefully responds to) your email, they are doing you a favor that helps you meet your goal.
In which case, you owe them a genuine thank you. Passive recruits aren’t seeking out your company, so don’t attempt to monopolize their time.
It’s a good idea, however, to show them the appreciation they deserve for taking time out of their day to read your message and consider your offer.
Showing gratitude is one of the quickest ways to gain rapport with a potential partner, so send those positive vibes out into the world and stay grateful.
Going the Extra Mile
If your emails still aren’t getting through to your desired target, it can be a good idea to change tactics. Sometimes picking up the phone is needed to establish a line of communication.
If you get them on the line, keep it brief. There’s probably a reason you haven’t gotten a response to your first email. They’re likely very busy or still considering some of the options you’ve offered.
If you can’t manage to get them on the line, don’t hang up and throw in the towel. Leaving a voicemail is another great opportunity to flip the switch and establish the contact you’re looking for.
Voicemails elevate your rate of response by a whopping 22%. So leave an upbeat message that leaves the client feeling excited about what your company has to offer.
Sealing the Deal
If you’re still finding yourself shaking your head at the thought of writing multiple follow up emails, you aren’t alone. Creating the ideal follow up email can be a cinch thanks to new outreach tools that can automate smart and appropriate follow ups for every email on your list.
While hand typing each follow up can seem daunting, the only thing worse than not following up with a potential recruit is sending out a poorly constructed one. When you’re drafting a follow up email after no response, using the latest in response innovation can make your objectives a reality.
For more information on how to create follow ups that seal the deal, visit our blog and learn about important features that can take your business to the next level.