Do you send out countless cold emails only to receive disappointing response rates?
For those looking to stay active in the market, sending cold emails is an essential marketing tactic. If done well, these cold emails can be successful in attracting new clientele, converting leads into profit and establishing key relationships.
The truth is, most of these emails are not effective and eventually lead to a discouraging response rate. In fact, data suggests that the current email open rate is only 15 percent to 28 percent depending on the industry.
If you’re looking to get the most out of your cold emails and rise about the average, you’re going to want to ensure that you are reading these cold email tips. We’re uncovering 17 proven strategies for increasing the success rate of your cold emails.
1. Create an Effective Subject Line
First things first, you’re going to want to create an engaging subject line.
After all, you’re guaranteed not to get a response if your subjects don’t even open your email in the first place. If your subject line isn’t compelling then your audience will simply not open your email.
Research indicates that emails with the highest open rates contain a subject with between 98-111 characters. Emails with these characters generate a 54% open rate as compared to characters of 29-45 with only a 33% open rate.
You can also try incorporating emoticons into your subject lines to make them stand out more naturally.
2. Minimize Self-Talk
It’s important to note the significant difference between introducing yourself and talking about yourself.
Remember, these people receive several cold emails each day from other companies also seeking their attention. Introduce your company in a way that is brief yet effective. Be sure to keep this introduction to a few lines.
From here, transition into how your company will help them and what it can offer them to make their lives better. Remember, people don’t care who you are. Instead, they care about what you can offer them.
3. Have a Photo
If you do not have a personal photo attached to your email account, make this your first priority.
Let’s be honest, cold emails can often appear to be spam or even a scam to subjects receiving your first email. Without a legitimate photo, your email is merely text from an unfamiliar face.
Having a friendly and professional photo attached to each email helps to establish trust with your audience. It also helps to generate a personal image with the text being sent and make the connection more human.
4. Incorporate a Video as Your Signature
Some of the most effective and professional emails are those that contain video.
Rather than taking precious text space to explain why your business is so successful, why not attach a video to your email that does this for you? Your video can be a short clip that introduces yourself and the ideas behind your business.
You can take it one step further and include a call-to-action at the end of your video. This could redirect your audience to your website, ask them to sign up for a mailing list or even draw their name for a contest.
The video also helps to create trust and familiarity with your brand. It puts a face behind the business and establishes a more friendly relationship with your audience.
5. Do Your Research
This next step is one that is so often overlooked in the majority of emails.
Before sending your email, be sure to do your research! This means sending your email to the right person, addressing this person by the correct name and proving that you have an understanding of who they are and what their company is all about.
Too often, mass emails are sent out to heaps of email addresses that fail to have a connection to the company in the first place. Instead, do your research to find the right person to email to. Sure, it may take extra time to find the email of the particular department that you are after, but this extra time is worth it.
This ensures that the email you spent so much of your time crafting is actually being sent to the right person. From here, be sure to direct your email to them personally and provide an understanding as to how your company is relevant.
It makes sense that most cold emails follow a template.
After all, most business personnel have spent much time curating the perfect copy to send to their audiences. Likewise, you may have noticed that some email templates perform better than others.
It’s perfectly fine to continue using the templates in which you have had the most success. However, you will want to ensure that you are personalizing each and every email. You want to make your recipients feel that they are not just another name of your roster of 1200+ recipients.
7. Add Value
Before sending your email, remind yourself that every email sent must provide value to the recipients. Without this value, your audience is not only less likely to respond, but also less likely to remain subscribed to your email list.
This value can be in the form of informational value or financial value. Whether it’s important information, a code for a sale or inviting your audience to an event, each email must offer something to the recipients.
8. Clearly Display Your Contact Information
When sending cold emails, be sure that your contact information is clearly displayed. Remember, not all folks operate primarily through email. For this reason, it’s important to provide your business and your personal phone numbers.
If a recipient has to take an extra step to track down your contact information, it’s not likely this will yield a response.
If you are sending an email from a companywide email list, be sure to provide your personal contact information in addition. This allows your audience to feel more personally connected to you and are more likely to respond.
9. Create FOMO
If you really believe in your product or your service, you need to make this evident in your email.
With sales, the goal is to convince your prospects that the risk of staying the same is greater than the risk of changing to your product or service. In order words, you want them to understand how your product/service is going to better their lives.
If their competition is utilizing your product/service, it’s essential that they are aware of this fact. This generates the idea that their competition is ahead of the game and that it’s in their best interest to catch up.
10. Link Your Social Profiles
If you have social media profiles, it’s always beneficial for you to link them in every email.
With each and every email being sent, the goal is to make your email feel more personal and more human. When an email feels more personal, it creates a sense of trust between your company and your product or service. And, when people trust your company, they are more likely to not only reply to your email but also transition a lead into a profit.
The more links that you have to represent your business, the more opportunity your audience has to get to know you.
11. Choose the Right Time
Why spent time crafting the perfect email only to continue sending it at the wrong time of the day? If you really want your email to be read, you’re going to want to ensure that you are sending it on the right day and at the right time.
However, this date and time depend on your audience. For example, research indicates that if you are sending emails to a more general audience, mid-week works best and between the hours of 9-5. Unlike entrepreneurs, this crew is not likely to respond to emails outside of their daily working hours.
Entrepreneurs, on the other hand, operate at all days on the week and at all times. In fact, Saturdays are known to yield the best open and response rates for this group of people.
12. Use Statistics
When proving your value in your email, be sure to show your credibility with statistics.
While a person or business can spend countless hours preaching their success, these stories of success are nothing without relevant statistics. Remember, every email needs to display your worth to your audience. More often than not, this worth is best displayed with numbers.
If you are a real estate agent and sending a mass email to a list of sellers, use statistics to show why your houses sell for more. Use data to back up what percentage higher your listing sells and the faster rate in which they sell.
13. Provide Links
Inputting links into your email makes it easier and more likely for your audience to click on the pages in which you hope they will visit. For example, rather than merely asking your audience to visit your website, provide them with a simple link that brings them to your website automatically.
Let’s consider a clothing store looking to introduce their latest inventory. Rather than simply requesting the audience to visit the website, input various links that show the new inventory.
Remember that we are always looking to make things as simple and efficient as possible for our audience. The moment we ask too much of our audience could be the moment we lose them forever.
14. Send Trigger Emails
Trigger emails are those that are sent to your audience personally following certain events. This can also be in the form of a meaningful event that took place in your audience’s life such as a birthday, anniversary or sending a thank you message.
These are emails that are being sent to create a more personal connection rather than to directly sell a product or service. As a result, this personalization yields an extremely high open and response rate.
Try sending these emails with discount codes to thank your audience for their loyalty.
15. Use a Professional Signature
Ensure that each and every email you send includes your professional signature at the bottom of your email.
This is a signature that includes your name, your position, your contact information and links to your website(s). It can also be followed by a brief video that introduces yourself.
This professional signature shows that you are a person of value and adds a touch of professionalism. It also shows that you are connected to a brand and that there is legitimacy to your business.
16. Have a Clear Call-to-action
To finish your email, be sure to have a clear call-to-action for your audience.
If you want your audience to call you, provide your personal phone number and ask them to call you between these times. If you want your audience to sign up for your mailing list, provide the link to your mailing list and let them know how signing up will benefit them.
Being clear with your audience is the best way to generate results.
17. Track Your Results
Just as with sales the mantra is “always be closing”, the mantra with email marketing is “always be testing”.
It’s important to figure out which emails are yielding the best results. Use an email tracking service that allows you to monitor the success of your emails. This should allow you to see open rates, click rates, subscribe rates, when the email was opened and how many times.
This information is significant and should always be tracked. You can use this information to see which emails perform best and at which times. If you find that you’re emails are not performing as well as you’d like, try a different email template.
The Best Cold Email Tips
When it comes to email marketing, we spend so much time and money getting the emails of clients in the first place. So, why not make an effort to send the best, most effective emails possible?
Fortunately, there are a number of cold email tips that have proven to generate higher response rates with consumers. Considering that email is still the number one preferred method of communication for consumers, it’s important we get it right the first time.
From starting with the perfect subject line and personalizing the email to creating copy that is brief yet powerful, these simple strategies are guaranteed to yield a higher response rate.
We have an entire blog devoted to email marketing and recruiting. Visit our blog to read more on topics such as writing the best subject line possible and how to create a recruitment email!