As a recruiter, it can be frustrating finding the right strategy when developing a cold email to potential candidates.
And, let’s face it, it’s stressful too.
By sending off dozens of crummy emails, you’re risking a shot at being placed in the spam box. Not only does this put you in a worse position, it sets you back to square one.
Why Recruit with a Cold Email?
A cold email is your chance to make an effective first impression, a way to reach multiple people with ease.
When you write a great email, you’re inquiring candidates about a job, and helping yourself find people interested in what you have to offer.
However, with over 30 emails a day making it to the average person’s inbox, your first goal should be to write an email that will get read.
Learning to use this strategy is an essential trait for any recruiter to excel in their job, and gaining proficiency in this skill will only make your life easier.
In this article, we’re breaking down what makes an otherwise mediocre email into the perfect material to find candidates. Here are 10 tips for writing the perfect cold email.
1. Personalize Your Emails
The key to making this strategy effective is staying tenacious and personalizing your inquiries. I can’t stress this enough.
That being said, no one wants spam to clutter their inbox.
When you take the time to research a little bit of information about the person you’re emailing, it sets you apart from your competition.
Why should they be interested in you if you haven’t shown interest in them?
Many current recruiting trends have moved onto social media platforms, making it easier to find quick snippets of great information for you to use in a cold email.
Professional social media interfaces like Linkedin not only help you find candidates but the appropriate information to address when talking about the recipients background, position, and what they do.
2. Find Problems You Can Fix
How will your services benefit the candidate?
A huge part of doing your research is finding the problems you know you can fix.
In a sense, you’re providing free feedback to the recipient, and this will motivate them to not only continue reading your email but to act. This is a small step out of the junk pile, and a giant leap into being taken seriously by a candidate.
3. Make an Exciting Subject Line
Don’t make it bland.
You want the subject to pop in order for a cold email to be opened.
It’s the hook before the hook, and every word needs to excite the reader, pushing them ahead bit by bit.
Your recipient is probably busy handling all sorts of emails, including your competitors. You’ll need a great subject to give you the edge.
4. Create a Persuasive Formula
The next step to writing the perfect email is using a persuasive text to convince your recipient to feel something so they’ll act.
Sigmund Freud referred to this as manipulating someone’s pleasure principle.
To persuade someone that you’re the best option for them, you need to have them relate to something relevant. They need to get something out of this.
The best way to do this is to grab the reader by illustrating their current world or struggle. Doing the research comes in handy here.
Next, identify and target the problems you’ve found. List facts and credible sources to back your claims. Your word alone isn’t enough. Give them a reason why they should listen to you.
Lastly, offer a solution. It’s the, “where do we go from here?”
This is the call to action. By doing this, you’ve done your job, giving them the reason to exchange a line of communication.
5. Show Your Passion
Just because it’s a cold email doesn’t mean you should sound cold. Doing this will only escalate your emotional appeal, bringing your inquiry alive.
When discussing the possibilities of your role in their lives, show finesse. This is the best option for them. Give them the perks, let them in on why you’re so excited.
A recruiter who shows enthusiasm has the advantage to melt away barriers for even the most passive candidates.
6. Give Them Your Credentials
Provide a portfolio or a link to your website in your cold email, and show them what you’ve accomplished.
It’s the little touch you can give them in an attachment or email signature, giving them the chance to inquire more about yourself.
What can your past experience convince them? Don’t forget social media links either! But, only if they’re of a professional caliber.
7. Create Your Personalized Template
Now we’re getting closer to the logistics of the cold email.
Just like your recipients, you’re busy too.
However, it just looks better for you if they think you took time to draft a great, personalized email. But what if I told you there’s a way to achieve this with half the effort?
You can’t be bothered with writing out dozens of individual emails. It could take up to thirty minutes to research and write a single email.
You need a plan, and that’s to create group templates. Making the templates may take you time, but in the end, you’ll be saving yourself from its convenience.
The idea is not every individual is exactly unique, you can find something in common with most of these candidates with tweaking some key points. This saves you time by having an already well-written email addressing their problems. All you need to do is fill in the blanks.
8. Don’t Forget to Keep It Short
I’ve already mentioned how important every word is to push the reader ahead, but how about too many words?
A cold email needs to be short and concise. You don’t need to write your heart out. The faster you get your point across, the easier it’ll be to convince them to act.
Make the reason you’re emailing them known in the first paragraph. After that, keep the entire email down to a few short paragraphs
Don’t forget to mold it around the formula you’ve created.
9. Proofread Your Email
Nothing says unprofessional like an email full of spelling and grammar mistakes.
If you can’t impress them up front, what do you have to offer then?
This email needs to be the best email you’ve ever written, and by finding the errors, you’ve given yourself the key to having your candidate take you seriously.
You can achieve this by having a friend or colleague read your work. With their fresh eyes, they’ll be able to find any glaring problems with the email.
Take proofreading seriously. Remember, you can’t undo a sent email.
Once it’s out, it’s out.
10. Follow Up with Your Recipients
A critical step often pushed is the follow-up email.
Once the email is sent off, it’s not over.
In most cases, the follow up email helps you land even more candidates than the first email. That’s what Ambition found after following up on the 578 cold emails they sent off.
What happened when they checked up on their candidates? The results were amazing.
By following up on those original inquiries, they went from 6 responses to 67!
Why? Because, if you remember, this is all about tenacity and personalizing yourself onto the cold email.
Maybe they miss your first email, or maybe you know they’re busy. It’s always a good idea to wait a week and send a follow-up email.
Don’t worry about nagging them with the same information either. A follow-up email is just a paragraph.
What you do is ask the candidate if they read your email with a few other personal touches such as letting them know you’re still interested in working with them.
What Do You Think?
Did you find these tips useful?
I’m certain if you follow this advice, you’ll have a great cold email to pull in plenty of candidates for your recruitment.
However, we would like to help you even more! MeetToby helps you automate this entire process and can really help you get more candidates on the phone. You can check out how we improve your cold emails by clicking here.